About Saraurku

Community and Rural Tourism in Ecuador

Who are we?

Saraurku: Pioneers of Community Tourism in Saraguro and Ecuador

With more than 20 years of experience, Saraurku has established itself as a model in community and rural tourism in Ecuador. Founded on April 4, 2004, we are pioneers and leaders in Saraguro, dedicated to designing and marketing tourism packages offering authentic and transformative experiences, in harmony with nature and the traditions of our communities.

OUR MISSION - To connect cultures through Community Tourism, promoting Sustainability.

We offer authentic and sustainable community-based tourism experiences, connecting travelers with the traditions and landscapes of Saraguro, generating a positive impact on local communities and promoting an enriching cultural exchange.

OUR VISION - Leading Community-based and Sustainable Tourism

At Saraurku, we seek to be leaders in rural and community-based tourism in Ecuador, offering quality experiences that boost the social, economic and cultural development of local communities, promoting responsible and sustainable tourism that benefits clients and communities in the long term.

A Saraguro man in traditional clothing passes a tray full of bread around a table where other Saraguros are preparing food.

Meet Our Team

In our hearts beats the passion to share the wonders of our rural communities and the richness of our culture. Our commitment is to provide authentic and memorable experiences, immersing you in the natural beauty and warmth of our host families and their traditions”.

Lauro Guaillas

General Manager

Originally from San Lucas, Loja, Lauro is a pioneer of community-based tourism in Ecuador and founder of the Saraurku Agency (2004). With studies in Sustainable Tourism Management, he has led organizations such as the Saraguro Rikuy Community Tourism Network and worked on international projects, seeking to ensure that the benefits of tourism reach the host communities directly and promoting responsible development.

Ruth Minga

Operations & Sales Manager

Originally from Ñamarín, she joined the Saraurku Agency in 2016 and rose to Sales and Operations Manager in 2024. She holds a degree in Tourism Business Administration and a Master’s Degree in Marketing Management. She is also a certified National Tourism Guide. Her focus on sustainable development and leadership has been key to the success of the agency and community tourism in Ecuador.

Rosa Minga

Chairman of the Saraguru Rikuy Network

Community leader and artisan of Ñamarín, Rosa is president of the Saraguro Rikuy Community Tourism Network, where she strengthens tourism in the region. She also stands out for her handicrafts, which are recognized in the Americas and Europe. As a lawyer, she has used her knowledge to ensure the functioning of the Network, promote tourism and improve opportunities for local communities.

Sisa Morocho

Local Guide

Originally from Las Lagunas, Sisa Morocho is an active member of the Community Tourism Center and the Saraguro Rikuy Community Tourism Network. In 2003, she trained as a local guide in the project “Community Ecotourism in the Saraguro People” and obtained her credential from the Ministry of Tourism. As a Kichwa speaker, she shares the language, culture and traditions of the Saraguro people, being a reliable and charismatic guide for Saraurku travelers.

Patricio Quizhpe

Local Guide

Patricio Quizhpe, artisan, musician and Kichwa speaker from Las Lagunas, is an active member of the Community Tourism Center and the Saraguro Rikuy Community Tourism Network. In 2003, he was certified as a local guide in the project “Community Ecotourism in the Saraguro People”. With his deep knowledge of Saraguro traditions, he shares the local culture with visitors, being key in offering authentic experiences through the Saraurku Agency.

Sonia Morocho

Accountant

Originally from Yucucapak and a graduate in Accounting and Auditing, she has worked in several companies, supporting key decision making with sound financial management. Her work contributes to Saraurku’s sustainable growth, aligned with the values of social and community responsibility. Her attention to detail and strategic approach ensures optimal financial management, facilitating the success of community tourism initiatives.

Connect with us and discover Saraguro

Traveling with Saraurku is not just a sightseeing tour; it is an invitation to experience the magic of Saraguro through the eyes of its inhabitants. Explore breathtaking landscapes, learn about ancestral customs and be part of a transformative experience that will change the way you see the world.

Saraguro is not just a destination; it is an encounter with nature, culture and the soul of a community that has kept its roots alive for centuries. With Saraurku, every trip is an opportunity to learn, grow and connect deeply with a culture that respects and honors its history.

A visitor milks a cow while a farmer gives her advice and watches her.
Ecuadorian woman offering fruit to a group of tourists, while a tourist reaches out to try a piece.